New Google Search Intelligence: Few things are more frustrating than trying to click through to a site via your smartphone, only to find that it redirects you to a mobile-formatted site that has nothing to do with what you’re looking for.

Fortunately, this doesn’t happen often, and Google’s new mobile search Intelligence policy should help stamp this practice out entirely.

Google said this week that sites that provide a so-called “faulty redirect” to another page may be called out in mobile search results. And if users still want to continue on, they’ll have to click through Google’s link, which will be hidden behind the phrase, “Try anyway.”

“We’d like to spare users the frustration of landing on irrelevant pages and help webmasters fix the faulty redirects,” Mariya Moeva, a Webmaster trends analyst, wrote in a blog post. Usually this happens because the website is not properly set up to handle requests from smartphones, Google noted.

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June 6, 2014

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