Digital marketing • Front-end Google Search Engines – How they Work and its Pillars

Get to know how Google Search Engines, the Page Sorting System and its Pillars Work. It may be very important for your business!

Google Search, as we all know, is Google’s primary and first service, and consists of returning a list of links to pages resulting from a search for any content on the internet from Google’s search engines. On the search result page only pages related to your search are displayed, however it contains two types of results: paid and organic.

Paid Results:

The first and last pages listed on the Google search results page are sponsored links created from Google Adwords. Up to 4 ads can be displayed before the organic result and up to 4 afterwards. This amount basically depends on the search keywords and the quantity of existing ads fighting over them. They are ranked from a number of factors, including the top quality score for your ad and cost-per-click (CPC) bids.

Organic Results:

The organic result is not paid and is classified according to the indexing algorithm of the Google search engine ranking the most relevant pages the search according to keywords.

How does the indexing process work?

The indexing process consists of reading, cataloging and classifying pages according to their relevance in subjects through Google robots. This indexing works at the same level of abstraction as choosing a book from a bookstore:

• First we go to the (theme) section of what we are looking for;
• We look at the title, the description, the cover, the index, the summary and check some of the content;
• We identify the relevance of that author in the subject from his popularity in other works (we measured his authority in the subject according to other contents already published on the Internet);
• We remember the indications of relevant people (pages relevant to the subject linking yours);
• We stacked and classified some of the most relevant books;
• We chose the best (page rank);

The process of ranking Google’s search engines works the same way. The bots enter your site, read all your content, access all the links in the search to understand what your site treats as a whole and each page individually and then send that data to Google’s servers. These submitted data will rank your site from the “understanding” that the bots had of your site and pages. They just do not save data from the pages that contain the “no-index” meta tag and do not access links from the pages that contain the “no-follow” meta tag, the rest of the site is scanned by them.
We can facilitate the understanding and indexing of our site by creating a “sitemap.xml” file that contains a list of all pages of the site.

After content indexing Google performs an evaluation based on more than 200 different criteria to identify which better pages can better serve the user based on the search keywords.

The main points used by Google search engines in trying, almost always successfully, to properly classify the page to better meet user expectations are called pillars, and they are: content; And site authority and User experience.

1st Pillar – Content

The structure of the page, with HTML markup, has a direct impact on how your site will be indexed and ranked by Google’s search engines. We need to make them understand what we’re dealing with on the page, paying special attention to some special tags and meta tags that have the biggest impact on “communicating” with Google’s search engines. They are: the title of the page (the title tag); The description (meta tag description); The headers (heading tags, such as h1, h2 .. h6); The URL-friendly factor; And the alt attribute of the images. You can find all the best practice tips with these tags and meta tags in 5 Fundamental SEO Tips – Reaching the Top (LINK), click now and improve the rank of your page.

The way your content is exposed also has a big impact on Google’s understanding of search engines for your page. You should repeat the keywords of your content, wisely, to make the bots easier to understand. Tagging them with the <strong> tag also helps to emphasize them. Run a test now by pressing Command + F if your OS is the MAC OS, and Ctrl + F if it is Windows and type the word “search engines” and notice that I have repeated this word a few times as much as “Google”, and both Are also in the title and description of the page.

2nd Pillar – Site Authority and User Experience

The first point of the second pillar refers to the number of pages linking yours and how relevant they are. A page with authority, that is, a page that really delivers what it promises to be well indexed and therefore has a good flow of users, when you click yours, you add some of that authority, and ends up going up some stairs in the Your search result pages. This sort method is called PageRank.
Developed by Larry Page, PageRank is a method of page ranking that seeks to improve its ranking from the quality of the pages that refer to it through links:

To increase the relevance of your pages you can use the linking of pages more relevant to less relevant pages, thus giving the less relevant more value. The homepage is always the most relevant page of your site because it is the portal of the site, and the other sections are losing relevance according to the hierarchy of your site.

The subsections that are referenced directly by your home are more relevant because they add part of the home value:

The same thing happens when external pages point to subsections:

And let’s not forget that the user experience is a crucial factor as well. The speed of page load and the rapid return of the user to Google search after clicking on a link of yours are also negative factors in reaching a good place in the ranking of the Google search page.

Well, in general it is important to keep in mind that people use Google for their efficiency in returning as quickly as possible to what is sought. If you indicate delivering a content type through the title, page description, and URL listed on Google’s search result page, and your content does not match what the promise, Google will not rank well. Because if Google stops delivering what you really want, you’d stop using it, right?

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